Corporate Work
I have over a decade of experience working for agencies and in-house creative teams in the healthcare, pharmaceutical, and retail industries. I’ve selected a handful of these projects to share below, but can provide more samples upon request.
Lightwave Dental | Annexus Health | Columbus College of Art & Design | Syneos Health Communications | DSW
Lightwave Dental
As a contract designer for Lightwave Dental, a B2B consulting organization focused on the dental and orthodontics industry, my work has included marketing materials and other branded assets, as well as assisting with a brand refresh for one of their partner practices.
Brand refresh and guidelines
I assisted Lightwave Dental's marketing team with a brand refresh for two partner practices that were merging under one umbrella. I took Centreville’s original smile icon and softened its corners, making the shape more rounded and friendly, and explored a color study centered on confident, approachable blues. I also conducted a typography study to find a welcoming sans serif font that stayed legible across various sizes. Finally, I created a condensed brand guidelines document outlining logo usage, approved colors, and typography.
Miscellaneous promotional materials
Website mockup
Commonwealth Dental Clinic's current website is dated and hard to read. I mocked up a new homepage for them, utilizing fresh brand colors, icons, and easy-to-read typography for a refreshed look and feel that will keep patients engaged and confident in their services.
Annexus Health
Between 2020-2026, I served as the Creative Lead & Senior Marketing Manager for Annexus Health, a privately-owned technology company focused on reducing administrative burdens in the healthcare space and helping patients get access to care. As the head of marketing and in-house creative lead, my responsibilities included:
Executed projects from conception to completion as the in-house creative lead and graphic designer for Annexus Health and its portfolio of technology solutions for healthcare providers and life sciences
Designed a variety of digital and print resources, including digital and print brochures, advertisements, newsletters, and conference displays, while maintaining brand consistency
Developed executive presentation decks featuring data visualizations, case studies, and infographics to clearly communicate key insights
Produced short-form video content, including editing, platform formatting, and creation of title cards, lower thirds, branded intros/outros, and supporting graphics
Managed corporate social media channels, including LinkedIn, Facebook, Instagram, and X; developed content calendars, designed graphics, and monitored performance metrics
Maintained and updated website content and imagery via WordPress CMS
Designed email templates and managed campaigns in Salesforce CRM
Provided art direction and feedback on materials produced by a contract copywriter and web designer
Managed the digital file library consisting of approved sales materials, logos, photography, templates,
and native design files for all creative projects
The software and platforms I utilized regularly include Adobe InDesign, Illustrator, Photoshop, Premiere, Salesforce, Wordpress, and Sprout Social.
Branding Guidelines
I was responsible for the design and upkeep of Annexus Health's brand guidelines, working closely with our VP of Marketing and contract copywriter. What began as a one-page overview evolved into a 30-page document outlining our main organization and three technology solutions, each with its own distinct logo system and visual identity. Click the image below to view the full PDF.
Infusion Case Study
This de-identified case study for a prominent infusion customer highlighted our solution's success in increasing revenue capture and ultimately helping the practice treat more patients. The content was developed in collaboration with the Product and Customer Success teams, and I handled the layout and design. Click image below to view full PDF.
Adparo Solution Overview Sheet
I designed this comprehensive overview of Annexus Health's tech-enabled service, Adparo, translating service workflows into clean layouts, clear visual hierarchy, and icon-driven sections that make the offering easy to digest at a glance. Meant as a reference guide for prospective customers, it was given as a leave-behind after demos and conferences. Click image below to view full PDF.
AssistPoint Overview Sheet
I designed this comprehensive overview of Annexus Health's tech solution for healthcare providers, AssistPoint. While remaining true to the brand style, I incorporated icons and eye-catching statistics to make the piece an engaging guide, given as a leave-behind after demos and conferences. Click image below to view full PDF.
Value Prop Slide Library
I rebranded and managed our corporate value proposition slide library, an 80-slide deck of approved materials used by the Sales, Customer Success, and Training teams. With sections for each of our solutions, as well as case studies and statistics, the deck combines engaging imagery and icons to help connect potential customers with the right fit for their needs. Click image below to view full PDF.
Annual Re-enrollment Overview
In collaboration with the Product and Customer Success teams, I designed this instructional overview for AssistPoint users detailing how to perform annual re-enrollments in the AssistPoint platform. Since there were two types of enrollments to manage, it was important to include step-by-step directions with callouts to provide clarity. Click image below to view full PDF.
Conference booth display
In addition to managing our participation in and sponsorship of 15+ conferences and events annually, I designed our conference backdrop, pop-up banners, and sales materials, and ensured everything was shipped to and returned from every event. The backdrop was redesigned each year, and the pop-up banners were updated quarterly to reflect new stats and updated product features.
Social Media Management
I managed Annexus Health’s corporate social media channels, including LinkedIn, Facebook, Instagram, and X, which included developing content calendars, designing graphics, and monitoring performance metrics. Click images below to view at full size.
Digital and print ads
I designed several print ads for WeInfuse Magazine and Florida Cancer Specialists Magazine, as well as a digital ad that appeared on the NASDAQ building in Times Square to celebrate Annexus Health’s first major milestone of securing over $1 billion in patient financial assistance. Click images below to view at full size.
Video production
I created and produced the video below in collaboration with the VP of Marketing and a contract copywriter to help generate internal awareness and excitement for our rebranded Value Prop Slide Library.
I created and produced the video below in collaboration with the VP of Marketing and a contract copywriter to give conference attendees and prospective customers an overview of our company and our core tech solutions.
The videos below are part of a series I designed and edited to showcase our company values, created using recorded footage submitted by Annexus Health employees. The videos were played at an in-person All Hands meeting and shared on social media and YouTube.
Columbus College of Art & Design
During my time in the Admissions office at CCAD from 2018-2020, I lead the creation and design of a 25-slide presentation for admissions counselors to share with prospective students at hundreds of school visits and student appointments throughout the year. Click the image to view the full PDF.
Syneos Health Creative Studios (formerly inVentiv Creative Studios)
During my nearly three years as a graphic designer for Syneos Health Creative Studios (formerly inVentiv Creative Studios), I collaborated with a cross-functional team to create digital and print pieces for a range of global healthcare and pharmaceutical clients. Projects included journal ads, websites, study designs, storyboards, campaign concepts, email blasts, banner ads, and PowerPoint presentations. Select projects are featured below.
ZEJULA Journal Ad and Dosing Guide
Zejula branding and materials created in collaboration with the brand team and Creative Director. Click image below to view full PDF.
CIMZIA Patient Tutorial Guide
Patient instructional guide, created in collaboration with the CIMZIA brand team. Click image below to view full PDF.
CIMZIA Patient Profiles
A print piece designed created in collaboration with the CIMZIA brand team. Click image below to view full PDF.
DSW
During a short contract with DSW, I designed iconography and e-cards for the employee recognition site as well as internal presentations and internal signage about upcoming events. These pieces were created in collaboration with the Brand Art Director.
